First Abu Dhabi Bank wanted to celebrate the integration between FGB and NBAD banks which created FAB. This was a process which had taken many years and which was finally complete, and due to the tremendous success, they wanted to really celebrate the occasion with management and employees.
The brief from the client was to create a grand celebration of 5,000 guests at a gala dinner event.
Venues to suit that scale are not easy to find so we made sure that we sourced the right one in order to give to the event a celebratory and grand party atmosphere.
We based our designs on using the corporate brand identity colours of FAB in red, white and blue, highlighting the number “1” from their logo as the hero of the event, especially on the stage and other structures, in order to portray the unity achieved now that both banks had merged successfully into “ONE BANK – ONE TEAM”.
